A well designed brochure remains the cornerstone of many marketing campaigns. Brochures help you put relevant information into your customers hands and often provides that initial "first contact" - so you want to be sure to make a resounding first impression. How your brochure is designed makes the crucial difference between a brochure that is perceived as valuable and one that is scheduled to be tossed into the next recycle bin.
While creative design is important, when it comes to marketing products and services, the real function of a well designed brochure is to present a clear message of pertinent information in an easily grasped and convenient manner. Do all that and remain visually pleasing and you've got a winner brochure!
Simplicity. Clean. Organized. No Clutter. Your customers will not spend extra brain power rummaging through a cluttered brochure. Keeping the design clean and the message clear is extremely important.
A good brochure design should incorporate the following:
- A clean and pleasant layout. Yes - whitespace really is important. It gives your customers "breathing room."
- Appropriate use of fonts. Most people know you don't want a whimsical font (type-style) for a serious subject or a western font for an urban audience - but choosing the right font still plays a significant role even in more modest circumstances. That's where a graphic designer can help you. They deal with clients every dayfrom a variety of situations and know when and where to use just the right font style to reinforce your core message.
- Highlight benefits, offer, call to action. Many brochures display product features - but customers are interested in benefits. Translating your features into customer-felt benefits is what makes your brochure relevant to your customer. Even if your brochure is mostly informational in nature, there should be a clear call to action. Typically this is the "how to contact" you information.
- Save time and money with a template. A custom designed brochure is just that: custom. It's designed from the ground up and usually offers 2-3 "comps" (options) to choose from. I have provided many custom designed brochures for clients.
However, today there are an amazing number of creatively inspired brochure templates available. I can help you locate one that uniquely fits your business and save you hundreds of dollars in the process. From there we can customize it to fit your specific product needs. This is a great way to have a top notch professionally designed brochure, semi-customized for your needs, at a great price!
As a graphic designer, it's my goal to capture the spirit of your organization, product, or service and ensure that your brochure reads easily, flows intuitatively - while maintaining it's function to inform it's target audience.
Shapes and Sizes
The most common is the tri-folded 8.5" x 11" size. But if you need more room, upgrade to a 4-fold "legal" size brochure. Brochures can be "folded" in a number of different ways - depending on your needs:
Although the tri-folded brochure (also known as letter-fold) is the most common, a brochure is by no means limited to a single sheet printed on both sides. It can contain multiple pages - like a multi-page pamphlet, booklet or mini catalog.
Zoe Life Creative Media offers corporate and small business brochure design services and a whole lot more. Make us your one stop brochure design company - where designing and printing come together in one package!
Don't forget you can also have a brochure converted into an "e" publication and cirulated by email or online. Check out brochure (and eBrochure) samples in the related portfolios.
ePublication "Live" Samples
More Project Portfolios